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AWeber vs GetResponse – A Detailed Comparison of 2 Email Marketing Platforms

GetResponse and Aweber are tools for organizing your mailing list; create attractive templates for the newsletter and sending newsletters to your subscribers. They also allow you to automate your communications to subscribers through ‘automatic responses’. These are used to provide subscribers with newsletters at predefined intervals – for example, immediately after enrolling, a subscriber may receive a simple welcome of its business; a week later they could receive a discount coupon for some of their property; three weeks later they could receive an incentive to keep social media, etc. That’s just the starting point though: e-newsletter tools like these allow you to do lots of other amazing things.

SETUP FOR GETRESPONSE

  • Select the ‘campaign selector’ under the navigation bar, it provides you the option to create a new campaign.
  • Add a campaign name.
  • The campaign is created; now edit your campaign settings before adding contacts.

 SETUP FOR AWEBER

  • You are directed towards the personalize setting once all your information is added over here.
  • The final step in the list setup process is to customize your confirmation settings.

VERDICT

While setting GetResponse definitely gives you more options (specifically in the campaign settings) and is relatively simple. But Aweber setup is more simple and easy to work upon.

You cannot pass a straight step by step process, especially if you just started with email marketing. In terms of setting up Aweber is simpler than the GetResponse.

 EMAILING TEMPLATES FOR GETRESPONSE

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 There are more than 500 email templates available in various categories.

All categorized so you can find a template that fits with your business, but more likely a long list of other categories might work as well.

EMAILING TEMPLATES FOR AWEBER

AWeber also has over 500+ email templates, also under several different categories.

An interesting thing is that some of the recent e-mail templates have carved as popular WordPress themes.

This includes Parallax StudioPress Pro and even the subject of Derek Halpern Social triggers.

I can understand the motivations behind this; it does help provide a consistent experience. Well, that’s if you use one of the issues that have been used.

VERDICT

Both contains responsive email templates and both have more than 500+ templates. Therefore in terms of the emailing templates both are equally good.

MESSAGE BUILDER OF GETRESPONSE

The create news-letter option helps to code the emails as you like.

MESSAGE BUILDER OF AWEBER

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In Aweber we call it “Broadcasts”, what we call “newsletters” in the GetResponse.

VERDICT THROUGH SPLIT TESTING

Different versions of your emails can be tested through the split testing in the segments of your data and send the best performance for the rest of your database. GetResponse proves out to be slightly ahead when split testing – which allows you to test up to 5 variants of electronic newsletters in comparison Aweber tests only 4. Both GetResponse and Aweber provide a more complete functionality testing than their rival MailChimp, which essentially only allows you to test a simple a / B and involves only subject header sender and send time – Aweber and GetResponse do not have any restrictions, allow fully tested different versions of your mail on your data.

THE GETRESPONSE AUTORESPONDER

Create an automatic response by clicking on the ‘Messages’ tab on the main navigation bar.

It also provides the option to select which event will trigger automatic response.

You may use the “time-based” and other features to email the offers at the right time.

THE AWEBER AUTORESPONDER

In Aweber you are limited to only “time-based” auto-responder.

Final saying for AUTO-RESPONDER

In Aweber the follow up mails directly gets emailed to your list when they’re added, unless you contact support and this is a serious flaw. Therefore GetResponse wins the verdict for the AutoRespondent.

OPTIMIZING THE SEND-TIME

The feature “send time optimization” which not yet available in the Aweber has been recently launched by the GetResponse. Send time optimization automatically sends emails at the time that it is likely to be opened. – GetResponse looks at his list of subscribers and their email habits testing and makes this call on your behalf. If you can live with using this extremely supportive type of technology then, according to GetResponse, you can expect an average improvement of 23% open rates and an average improvement of 20% in click-through rates.

WHAT TO CHOOSE GETRESPONSE OR AWEBER?

Both Aweber and GetResponse offer a good range of tools to help create, maintain and communicate with a database of email; even if you are not all that technically minded, you should not have too much difficulty using to manage their electronic communications. As are priced very similar tools, equally impressive, it’s hard to declare a clear winner here; however, I believe that together, GetResponse is probably the best product value, for the following reasons:

You can sign up for a free trial without entering credit card.

It is generally more competitive prices (especially if your subscriber list contains between 500 and 1,000 records).

18% discount is available if you pay for the product in an annual rather than monthly

Offering wider choices split testing

It comes with an integrated destination page creator

Its new “send time optimization ‘has the potential to improve your open rates and clicks.

The main reasons for choosing Aweberis a little more number of templates which are definitely a little more attractive and integrates a little easily with some other tools.

 

Posted by: mobilehousie

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