Luxury carmaker BMW had a little questioned the plan to charge new customers an $80 per annum payment for Apple’s “CarPlay” technology earlier in the year.
Since luxury BMW cars come with the high price tags, the whole scenario, if not the least, was smiling. As we mentioned in our original reporting, there is certainly no lacking of extra 80 $a year for people who will buy a high-end BMW vehicle, but this has always been seen by the market as a catastrophic business tactic.
Originally, BMW paid CarPlay a monthly $300 premium, then switched to the annual subscription model to make a more consistent profit. Nonetheless, it should be remembered that CarPlay’s first year was available, and was not without value, under this new payment model.
Nevertheless, BMW seems to have already taken account of consumer feedback. The firm monitors the decision to charge consumers for monthly payments and is offering a free CarPlay— if the latest version of BMW’s infotainment system ConnectedDrive is mounted in your car.
You’ll need to pay the original $300 for CarPlay lifetime usage if your car doesn’t accept the app. One could claim it’s rather strange to charge CarPlay, particularly as many rival carmakers give it or Android Auto for free by definition, but this is another day’s issue.