You are here:

Erich Andersen as General Counsel, TikTok Hires Microsoft IP chief

Popular mobile video app TikTok told President Alex Zhu Friday that it appointed Microsoft’s attorney Erich Andersen to be global general advisor.

Andersen was the Chief Counsel of Intellectual Property for Microsoft most recently and brought expertise in the field of TikTok when it develops its offerings in music.

Last month, after more than 20 years at the tech giant, he announced his departure for LinkedIn.

TikTok, owned by ByteDance, a Chinese tech company, allows users to create and share short, snippet-set videos from their music library.

With an increasing user growth last year, the firm is moving to recruit US advisors, piloting in-app shopping and experimenting with products and influencers to suit a “builder marketplace.”

Yet Reuters was told last month by social marketing firms that some advertisers were still mindful of potential issues related to the rights resulting from the use of the device.

TikTok announced Thursday it entered into a partnership agreement to broaden the music library with the British digital rights company Merlin and secure licenses with over 20,000 independent record labels and distributors.

TikTok has been downloaded over 1.5 billion times, including 680 million installs in 2019, according to data provided by Sensor Tower.

Posted by: mobilehousie

Related articles

Leave a Reply

Your email address will not be published. Required fields are marked (*)

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

About us

We welcome you to Mobile Housie. Ours is a technology blog that is dedicated solely to mobile apps. You can find every piece of information about mobile apps on our blog. Whether you want to find out details about the latest app or you want to know how a particular app works, Mobile Housie is the best information source for it. We are dedicated to tracking every latest development in the world of mobile apps and providing the information to our readers in a very interesting way that is very easy to understand.


Android is by far the most popular mobile platform in...

Great Ways to Market a Mall Pop Up Stall

Pop up stalls have been around for a while already,...

Halo 6 Will Be Playable on PC

Microsoft has affirmed that any game developed by its own...


Back to Top