Companies also exchange their data with third parties in order to enhance their offerings and provide you with more accurate recommendations. However, some applications currently exchange a vast volume of sensitive data about users with third parties in order to raise money and give any value to users.
Facebook is one such app that the whole world is used to using. Facebook has long been the app on which experts have had an eye because it shares much too much knowledge with third parties. According to recent study, Instagram (which is now operated by Facebook) is much better at gathering and distributing user data than its parent company.
According to a new report by pCloud, Instagram exchanges 79 percent of the data with those online, covering everything from buying records to contact data and browsing history. This is 22% higher than what Facebook publishes. This is 22% higher than what Facebook publishes. Facebook has long been known as the organisation that publishes the most information about its customers, but it seems that Instagram has actually been much less private than we thought.
However, Facebook isn’t far behind, coming in second place right after Instagram, with 57 percent of the results. This would not make Facebook much better than Instagram in terms of the amount of data that is gathered and posted.
In terms of the app’s own benefit, both Instagram and Facebook collect 86 percent of personal data for their own use. The profit is described as the company’s own goods and services that it attempts to market to you by showing you advertisements that are important to you, both on their own and on behalf of others.
As if it weren’t enough, Instagram still ranks first in terms of how intrusive an app can be. Instagram exchanges 62 percent of the data it collects with third parties, and is then used for marketing purposes. This is 7% higher than the data shared by Facebook, which shares 55% of the data it receives.
Other Apps that share your data
Companies like LinkedIn and Uber Eats are paying careful attention because they all sell all of the data they generate. In reality, Just Eat, Grubhub, and My McDonald’s are the only three food apps in our sample that give nothing away at all.
Also YouTube has entered the list of apps that share your info, which may come as a surprise to you. Not just that, but when you look for a video, the app ranks 6th in terms of sharing 42 percent of your personal data with others. This information is used by the app to show you specific advertising in between or at the beginning of videos, as well as being shared with other networks.
According to a survey conducted by pCloud, 80 percent of apps use the data to advertise their own brands both inside the app and outside of it.
According to the study, Skype, Microsoft Teams, and Google Classroom gather no data at all and, along with Clubhouse, Netflix, and Signal, are the safest applications.
WhatsApp, which has been accused of leaking data on many occasions, only shares 5% of data, which is good given how much data the parent company shares.
‘While you can trust these apps not to do something sinister with your data, there are plenty of people who can’t. That’s why having a safe place to store your data is important, since it prevents someone from accessing it without your consent,’ according to pCloud.