As a successful e-commerce initiative for Amazon and Flipkart, JioMart has emerged as Reliance Industries Limited. The new venture was initially launched as a pilot for consumers in Navi Mumbai, Thane, and Kalian, and run by Reliance Retail, RIL’s retail division. Nevertheless, it will be extended slowly in India. RIL President Mukesh Ambani said that it was the first “new trade Project” last year, referring to the e-commerce company. Ambani had said in August of RIL’s 42nd Annual General Meeting (AGM), that the Mumbai-based company is projected to connect three crores, offline retailers, with more than 20 crore households across the country.
Reliance Retail has begun pre-registration for JioMart to launch its e-commerce operations. The new company is expected, along with deals including free home delivery with no minimum order size, no return questions asked and express delivery guarantee, to sell more than 50,000 goods, as shown on the official website of JioMart, whereby the firm is referred to as the “Desh Ki Nayi Dukaan.” Such benefits will enable Reliance to convince consumers to use Amazon and Flipkart to shop for food.
Reliance Retail sent a request to sign Jio customers for JioMart and using tentative promotions, according to a survey by Mint. Similarly. The website of the company demonstrates that early customer pre-registration would be Rs. 3,000.
Instead of constructing its own native warehouses, Reliance develops JioMart on an online market (O2O), where produce is provided by local vendors, close to what was previously done by Amazon Primes Now and Grofers. This means that the new company will be developed as an offline retailer platform to provide customers in their location with an online focus.
“The concept of the New Commerce has been identified by the beta studies with tens of thousands of merchants in several countries with a substantial increase in sales and profit for the participating merchants. At the beginning of this year, Ambani said that we are preparing to launch the network to a greater extent.
Originally, JioMart would be used to house everyday necessities, soaps, shampoos, etc. This would make things harder for Amazon’s Prime Now, who wants to supply food for two hours.
JioMart’s website demonstrates that Reliance will bring certain Android and iOS apps in the future. User orders from their mobile devices could be issued with the JioMart software. For clarification on the progress, we have reached Reliance Retail and will refresh this position when we hear again.
In March, Reliance agreed to buy the Grab A Grub logistics services company to grow its e-commerce business. The business has also been associated with a C-Square software company, which offers solutions for suppliers, distributors, e-commerce websites and outsourcing of salesforces.
In the field of artificial intelligence (AI) and the Internet of Things (IoT), Reliance not only expands its acquisitions based on Online Retail activities but also increases its reach to develop new technologies for e-commerce consumers.