client loyalty

The 4 Fundamental Attributes of Customer Loyalty

This is the first in modern approaches to deal with enhancing loyalty through customer engagement. As I see it, there are four essential abilities, or characteristics, expected to build better client loyalty. I found out about them from two McKinsey specialists, David C. Edelman and Marc Singer, in “Contending on Customer Journeys,” an article distributed in Harvard Business Review a year ago. Those attributes, according to Edelman and Singer and