FLoC

FLoC is being tested by Google in India and other countries

Google also announced the implementation of Federated Learning of Cohorts (FLoC), which is an important aspect of its Chrome Privacy Sandbox initiative. FLoC can replace cookies, which Google uses to remember your favourite language, make the advertisements you see more important to you, count how many visits a page gets, assist you in signing up for its services, secure your privacy, and remember your ad settings. FLoC runs locally on