Divo, a South Indian digital media and music venture, has announced a strategic content-sharing relationship with Airtel Xstream. Divo has collaborated with Airtel to make their entire Tamil film library (old and new) available on the Airtel Xstream platform, including exclusive premieres.
Divo is one of South India’s largest movie rights and licenses holder outside of the major TV / Studio networks and provides distribution networks, licensing and channel along with exclusive movie premiers.
Divo is one of South India’s largest movie rights and licence holders, providing distribution networks, licences, and platforms, as well as exclusive movie premieres, outside of the major TV / Studio networks.
The Airtel Xstream app, which is available for free on Android and iOS, will now have a new Divo Movies channel. Airtel Xstream subscribers will now have access to exclusive Tamil content such as movies, streaming premieres, latest hits, and evergreen films starring Rajinikanth, Vijay, Ajith, Simbu, GV Prakash, and others. It will be Airtel’s first exclusive channel devoted to Kollywood customers.
Divo Movies will be available on Airtel Xstream as a standalone subscription and as a pack with recharges. The monthly subscriptions would cost INR 30.
“We are glad to collaborate with Airtel Xstream to provide strategic content delivery of our Tamil catalogue,” Shahir Muneer, Founder and Director of Divo, said of the collaboration. We already have over 200 films in our collection and expect to add another 200 by the end of the year.”
“This relationship with Airtel Xstream is a once-in-a-lifetime chance for us at Divo because it allows us access to Airtel’s network and telco customers, allowing us to target a larger audience and giving our advertising and content distributors a new window to monetise, which is otherwise limited by the terms or licencing of OTTs.”
Sudipta Banerjee, Wynk Music & Airtel Xstream App’s Chief Product & Technology Officer, said, “We’re delighted to be collaborating with DIVO movies to carry a wealth of premium and everlasting Tamil entertainment to Airtel’s 335 million+ subscribers. We want to make the Airtel Xstream service a one-stop shop for Indians to watch all sorts of content and only pay for what they need.”